20 Things Every CMO Should Know About Facebook [Infographic]

Posted by Craig Maloney | November 6, 2017 | Filed under: CMO Articles

20 Things Every CMO Should Know About Facebook [Infographic]

Infographic Text:

Facebook has a lot of potential for your digital marketing efforts—but to get the maximum ROI, it’s essential to know just what makes Facebook so powerful. Here are 20 key statistics for understanding where Facebook’s marketing potential truly lies.

1. There are more than 2.01 billion monthly active Facebook users—a 17 percent increase over last year.
2. There are 1.15 billion mobile daily active users, a 23 percent increase over last year.
3. 32 billion people log onto Facebook daily, a 17 percent increase over last year.
4. There are 1.74 billion mobile active users, an increase of 21 percent year-over-year.
5. The Like and Share buttons are viewed across more than 10 million websites each day.
6. There are more than 307 million people on Facebook in Europe alone.
7. The top age demographic is 25 to 34, which represents almost 30 percent of Facebook users.
8. Five new Facebook profiles are created every second.
9. 76 percent of females are on Facebook, and 66 percent of males.
10. The highest traffic happens in the middle of the week, between 1 and 3 PM.
11. Engagement rises to its highest level on Thursdays and Fridays.
12. More than 83 million fake profiles exist.
13. More than 300 million photos are uploaded each day.
14. 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded every second.
15. The average Facebook visit lasts 20 minutes.
16. There are 4.75 billion pieces of content shared every day.
17. Among 18 to 24-year-olds, 50 percent log into Facebook as soon as they wake up in the morning.
18. In the United States, one in five page views occurs on Facebook.
19. 42 percent of marketers say Facebook is important or critical to their business.
20. More than 16 million local business pages have been created.

These statistics not only reveal Facebook’s significance, but provide some useful guidelines for using it effectively. To implement a data-backed Facebook marketing strategy, contact EverythingOnline today!