SELLING WITH ACCOUNT BASED MARKETING

THE PROBLEM: TARGETING THE RIGHT BUYING COMMITTEE

PackIt is the inventor of the world’s original FREEZABLE lunch bag and is now supplying the multi-billion dollar grocery & meal kit delivery space with a game-changing, reusable solution for fresh food delivery that eliminates single-use packaging. When the pandemic hit, PackIt Fresh came to the rescue to help solve the “Final Mile” of food delivery. The challenge was that no one was in the office and each company had a buying committee to help find solutions to get groceries to customers. EO using account-based marketing with LinkedIn Ads, helped connect PackIt Fresh delivery totes to the brands and people responsible for helping deliver food to people during the pandemic.

Our advertising generated key leads from Walmart, Woolworth Australia, Kroger, and hundreds of grocery chains worldwide. EO dominated LinkedIn Ads and helped sell a new concept to buying committee and advance market penetration for PackIt Fresh. Soon to be an industry standard, PackIt Fresh’s innovative product gets its big break from LinkedIn Ads campaigns from the marketers at EverythingOnline.