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New Facebook Ad Targeting—Just in Time for the Holidays

New Facebook Ad Targeting—Just in Time for the Holidays

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple […]

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The Best AdWords Ad Extensions—and How to Use Them

The Best AdWords Ad Extensions

To maximize the potential of your AdWords campaign, we recommend using ad extensions—which are exactly what they sound like: Little add-ons, or bonuses, that allow your ads to claim a bit more online real estate. There are a lot of […]

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Paid Media 101

Paid Media

Though businesses could once depend on organic search results alone to guarantee online visibility, those days are long gone. Today, an integrated marketing plan must have room for both organic and sponsored search listings, which makes paid media imperative to […]

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