Google claims biggest market share; Yahoo and Bing not making big impact

Search engine top dog, Google, made headlines this year when its market share hit an all time high of 67 percent, as of November 2012, while its competitors Yahoo! and Bing are essentially stuck trading market share with one another, […]
Read MoreKeeping a Low Bounce Rate

One important, yet often overlooked quality metric in the world of search is that of “bounce rate”. Often confused with “exit rate”, bounce rate is defined as the percentage of visitors that land on the site and immediately leave, without […]
Read MoreGoogle Pays Billions To Acquire Traffic

Analysts at Morgan Stanley have predicted that Google will pay close to $6.8 billion a year for the sole purpose of traffic acquisition. It is estimated that it will pay close to $1 billion to Apple in 2014 to be […]
Read MorePPC Mistakes – Even the Pros Make

You’ve heard the saying, “Everyone makes mistakes”, and it rings true regardless of whether or not you’ve seen others do it. There’s just something encouraging about knowing that even the pros will screw up from time to time, and as […]
Read MoreHow to SEO Video

Do you upload video content to Youtube to supplement any projects or campaigns you may be running? Do those videos have only a handful of views despite your best efforts? If this is the case then that means your videos […]
Read MoreGoogle Offering Free Wi-Fi in Manhattan

Following their deal to roll out high speed fiber internet access in Kansas city two years ago, search giant Google has recently announced that it will be rolling out free Wi-Fi to select parts of the city of Manhattan. Their […]
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