EverythingOnline: Insights

New Facebook Ad Targeting—Just in Time for the Holidays

Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple […]

When we talk about Generation Z, we’re talking about the whippersnappers who came along after millennials—roughly speaking, those born after 1997. Believe it or not, this demographic is coming of age, and turning into an important consumer block. Retailers can’t […]

Why the Future of Marketing is Automated, Personalized, and Measurable

Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and […]

This year’s BrightEdge Share 17 event—which toured through several major cities and brought together the best and boldest minds in SEO—offered insights aplenty into where digital marketing is, and where it’s headed next. The EverythingOnline team was honored to be […]

Competitive research is a critical component of SEO—and not without reason. After all, search rankings represent a zero-sum game. If your competitor is ranked #1 on the SERP, it means you’re not. So it’s smart to keep tabs on what […]

Amazon vs. Search: The Retailer’s Dilemma

Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to […]

Insights

New Facebook Ad Targeting—Just in Time for the Holidays

How Retailers Can Reach Generation Z

Why the Future of Marketing is Automated, Personalized, and Measurable

Everything We Learned at BrightEdge Share 17

Where Does Ecommerce SEO Go Wrong?

Amazon vs. Search: The Retailer’s Dilemma