You Might Be Losing Organic Clicks. Here’s Why.

As a CMO or marketing decision-maker, you’ve got to know how many clicks you’re generating—but more than that, you’ve got to know where those clicks are coming from. Hint: It’s not always where you think they’re coming from. A recent […]
Read MoreThe 2017 AdWords Trends You Need to Know About

Recently, Bizible released its third annual AdWords Industry Benchmark Report, offering some crucial insights into what AdWords has represented for business owners and CMOs in the last year. We found the data in this report to be compelling, and in […]
Read MoreFor Savvy CMOS, Social Media is All About Emotional Connection

There’s no doubt as to the impact social media has on our daily lives. A quick scan of the headlines reveals plenty of articles about how Instagram can diagnose depression, or how Facebook can impact mental health—sure signs of social […]
Read More5 Predictions for the 2017 Holiday Shopping Season

The holiday season provides consumers with countless choices for where, when, and how they purchase seasonal gifts—and it’s vitally important for CMOs and other marketing decision-makers to be actively influencing these choices, leveraging holiday shopping traffic to improve their bottom […]
Read MoreCMOs, Don’t Underestimate Google’s Search Engine Share

Google is so prevalent—and so dominant among search engine users—that its very name has become part of the American vernacular. Most people don’t say they are going to search for something; they just say they are going to Google it. […]
Read MoreIncrease Your Sales Through Persuasive Copywriting

Frankly, a lot of online marketing professionals have got copywriting all wrong. The text on a page isn’t meant to be an SEO keyword dump, nor should it always be a straight-up sales pitch. Online consumers ultimately want to be […]
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