Website Archives - EverythingOnline Search Engine Marketing

Amazon vs. Search: The Retailer’s Dilemma

Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to […]

Do websites come with built-in expiration dates? Maybe so. While it can vary from site to site—and brand to brand—the reality is that consumers are always changing, and so are their expectations. Your company website has to stay on pace […]

Having a strong, appealing website is critical for success—and no company is exempt from that. The business website has become a kind of virtual storefront. It’s what establishes the first impression your customers have of you. It’s also an online […]

Building websites can be hard, especially if you’re new to the trade. There’s more to a good website than just the code, and it can be tough to navigate if you’re not artistically inclined. That’s why we’ve put together a […]

One important, yet often overlooked quality metric in the world of search is that of “bounce rate”. Often confused with “exit rate”, bounce rate is defined as the percentage of visitors that land on the site and immediately leave, without […]

Are Mobile Apps Really Necessary for My Business

With the rise of the smartphone, more and more consumers are able to access the web on-the-go. Marketers across the country are beginning to see the need for mobile-optimized websites and dedicated mobile apps designed to accommodate this growing subset […]

Website

Amazon vs. Search: The Retailer’s Dilemma

What to Do with an Aging Website?

Website Development

Building Effective Websites

Keeping a Low Bounce Rate

Are Mobile Apps Really Necessary for My Business?