The Big Difference Between Search and Social Ads
Paid social and paid search ads can help your business attract more customers and increase sales because billions of people use search engines and social media to explore, research, and buy goods and services. However, because social network ads and […]
Read MoreHow the New Facebook Local Can Benefit Your Business
Facebook may seem like a monolith—after all, with more than 2 billion active users, it’s far and away the most successful social network. With that said, there is one area where Facebook has always come up short—and that’s search. Despite […]
Read MoreFor Savvy CMOS, Social Media is All About Emotional Connection
There’s no doubt as to the impact social media has on our daily lives. A quick scan of the headlines reveals plenty of articles about how Instagram can diagnose depression, or how Facebook can impact mental health—sure signs of social […]
Read MoreNew Facebook Ad Targeting—Just in Time for the Holidays
Just in time for the holiday shopping season, Facebook has introduced new features that make it easier for brands to target their ads to consumers, based on how those consumers experience the brand IRL. It’s been rumored for a couple […]
Read MoreHow NOT to Use Social Media
Social media has changed the way everyone, from individuals to businesses of all sizes, communicates. As a result of this trend, a number of “social media experts” have popped up over the years, promising to help companies’ marketing divisions keep […]
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