Bing Expands Its ‘Snapshots’ Feature

A spokesperson for Bing has announced that its “Snapshot” feature has been expanded to include a greater amount of information. The Snapshot feature, launched back in June of 2011, provides users with direct answers to search queries, displaying them in […]
Read MoreGoogle Disallows Phone Numbers in PPC Ads

Google just recently announced that, starting April, they would no longer be allowing phone numbers in PPC ad text. Anyone who wishes to include a phone number with a PPC ad must instead make use of the call extensions feature. […]
Read MorePaid Social Media Ads on the Rise, but Lack Metrics

According to the latest edition of the Paid Social Media Advertising Report, conducted by Vizu and released by Nielsen, advertisers are unconvinced about the effectiveness of paid social media ads, mainly due to the lack of proper metrics with which […]
Read MoreAdvertise for Free with Google Grants

Are you a nonprofit organization that would like to get into the whole advertising thing, but don’t have the budget to do so? You’re not alone. There are are dozens of nonprofits out there whose causes go unrecognized simply because […]
Read MoreGoogle claims biggest market share; Yahoo and Bing not making big impact

Search engine top dog, Google, made headlines this year when its market share hit an all time high of 67 percent, as of November 2012, while its competitors Yahoo! and Bing are essentially stuck trading market share with one another, […]
Read MoreGoogle Pays Billions To Acquire Traffic

Analysts at Morgan Stanley have predicted that Google will pay close to $6.8 billion a year for the sole purpose of traffic acquisition. It is estimated that it will pay close to $1 billion to Apple in 2014 to be […]
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