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Why the Future of Marketing is Automated, Personalized, and Measurable

Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and […]

Amazon vs. Search: The Retailer’s Dilemma

Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to […]

How to Choose the Right Ecommerce Platform

Ecommerce has been around for more than a decade now, with online retailers like Amazon becoming increasingly ubiquitous—so it might surprise you to learn that ecommerce is actually still growing at a remarkable clip. Ecommerce sales were up by 15 […]

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CMO Articles

Why the Future of Marketing is Automated, Personalized, and Measurable

Amazon vs. Search: The Retailer’s Dilemma

How to Choose the Right Ecommerce Platform