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Marketing has never been static; it’s a fluid, ever-changing entity, and the CMO’s role is to stay on top of all the latest shifts and trends. This begs the question: How will marketing be transformed in the days, weeks, and […]
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Online retailers face a fundamental conundrum in how they are to allocate their marketing resources: Is it best to sink everything into Amazon, or is a more varied search strategy recommended? There are three basic questions you can use to […]
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Ecommerce has been around for more than a decade now, with online retailers like Amazon becoming increasingly ubiquitous—so it might surprise you to learn that ecommerce is actually still growing at a remarkable clip. Ecommerce sales were up by 15 […]
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